Overview
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks.
Course description
Today for business promotions and advertising, it is no longer sufficient to just resort to traditional marketing. A blend of both digital and conventional marketing is necessary to achieve business goals.
The Digital Marketing Course Content enables you to learn and adopt all the marketing practices associated with the digital space. This empowers marketers and businesses to build marketing campaigns that can widen business-reach, target more audiences, generate better leads and offer more conversions.
Benefits
- Trending worldwide:
From last 6 – 7 years, digital marketing growing rapidly worldwide. It’s because more people using the internet on mobile, tablets and computers in daily life for professional and business works. And they will continue to rise at least for the next 20 years. - Reliable Option for Business Growth:
Anything can be the trend on the internet and become viral for a shorter period of time. But not all viral things are good for business. But digital marketing is trending from a decade and the digital marketing viral is very beneficial for business. - Higher career opportunities:
It’s a fact that online marketing apps, platforms, methods are beneficial for almost all kind of business. But the reality is a little different. The reality is that not all businesses promoting business online are getting the benefits. It’s because digital marketing is a little technical. It requires top quality digital marketing skills. And also not all are able to hire digital marketers. And they do it on their own. Even many digital marketer and agencies charge higher prices for online marketing services. - More jobs and projects:
The benefits of digital marketing course are that after learning the skills students, freelancer, self-employed people can apply for part-time, full times jobs. And they can do it online. There are various job/projects/categories in digital marketing. Such as Digital Marketing Assistant/Execute, Digital marketing expert, - Innovation:
Innovation is the necessity to become successful in this digital era. It can be a new product, new business, the new app, new services, new feature or new process of making the profit. Digital marketing is also itself an innovation.
Learning outcomes
- Assess the impact of digital technology on the practice of marketing.
- Analyze the use of different forms of digital marketing in the development of an online presence.
- Develop a plan for marketing a product of business online.
- Integrate social media tools into a marketing communications strategy
Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 0
- Assessments Yes