PPC is an acronym of Pay per click, which involves the process of driving sales and traffic from the search engines via paid advertising. The best part of PPC is that it gives direct and instant results. Today almost every business uses pay per click for increasing the ROI and brand awareness.. Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked.
Course description
In this job oriented short-term course, you will get familiar with common PPC tool including Google Adwords, Bing, and Facebook advertising.
The PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.
Benefits
After completing our ppc course successfully you will emerge as a full fledged certified pay per click professional and you will be able to grab all the top pay per click jobs and opportunities available in this industry. You can work in the best ppc companies on various job positions.
Other than the great career opportunities pay per click has its own wholesome benefits in terms of financial gains. After completing our ppc course it is not necessary for you to do a job in any company for your monthly income because you can also start your own ppc company and earn good money by working on various ppc projects outsourced by many countries.
Learning outcomes
After completing this PPC course, participants will be able to:
- Understand various aspects of Pay Per Click advertising
- Familiarize themselves with the auction model of paid search, ranking algorithms, and post-click activity
- Comprehend the differences between multiple search engines and identify the impact of each search engine on a paid campaign
- Assess the market shared by each search engine
- Identify and analyze the past and future Pay-Per-Click trends and make use of these patterns
- Define, measure, and compare keywords and use these insights in your remarketing efforts
- Choose keywords best-suited to fit the advertising model.
- Identify various campaign settings and the pricing models involved in PPC
- Develop paid advertisement content and landing pages and efficiently use ad groups
- Understand which PPC campaigns work for your competition by analyzing market trends
- Conduct research and track ROI and clicks to make informed business decisions
Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 113
- Assessments Yes