Overview
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic, increasing visibility of a website or a web page to users of a web search engine. The term refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes the purchase of paid placement.
Course description
This training course is an SEO basics tutorial that aims to provide an introduction to search engine optimization techniques for for marketing managers, entrepreneurs or those just getting started in the field.
This course is suited to entrepreneurs, business owners, marketing managers and those just starting out in search engine optimization.
Benefits
- It’s the cheapest option, as it removes the middleman.
- Study how to avoid making those all too common mistakes.
- You will study that how to do everything yourself from your home, and improve your own unique SEO strategy.
- Become armed with all the information you need to start driving your website to the top of the major search engines.
- Will save you having to pay for the services of a professional consultant or SEO marketing company, both of which can be very expensive, and with no guarantee of any results.
Learning outcomes
After completing this course you’ll able to –
- Critique the role of advertisements and corporate funding in the development of search
- Compare and contrast the functionality of search engine algorithms updates
- Write your own content for a website that will improve search results
- Develop an optimization strategy following best practices for a client to implement to help increase their ranking
Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 53
- Assessments Yes